Women's health brand INNOVO, known for its eponymously named pelvic floor strengthening medical device, has teamed up with renowned author Joan Lunden and her daughter, Jamie Hess, who works as a wellness expert.
Together, the trio will be launching an initiative dedicated to educating women on the challenges associated with aging, namely, Stress Urinary Incontinence (SUI) and bladder leaking.
"Leaking doesn't just happen to women of a certain age. It happens to young women, too, especially new moms. I founded INNOVO after years of physical therapy and going to doctors, and it was the only product that helped eliminate my leaks. I'm proud to join my mom and INNOVO in starting the dialog and helping all women live their best lives, leak-free," said Mrs. Hess.
Image Credit: INNOVO
Key Themes Behind This Trend
- Urinary Incontinence Education Programs
- Partnering with wellness experts to educate women on the challenges associated with aging and bladder leaking presents an opportunity to disrupt lack of awareness and stigmatization surrounding urinary incontinence.
- Pelvic Floor Strengthening Devices
- Developing affordable and accessible pelvic floor strengthening devices that eliminate leaks may present disruptive innovation opportunities in the healthcare industry.
- Non-invasive Urinary Incontinence Treatment
- The development of non-invasive treatments and solutions for urinary incontinence may disrupt traditional surgical methods and present new opportunities for healthcare companies.
Where This Applies
- Women's Health
- The women's health industry could benefit from new technologies and awareness initiatives focused on urinary incontinence.
- Medical Devices
- Designing new, affordable, and accessible medical devices that help women eliminate leaks presents opportunities for medical device companies.
- Healthcare Education
- Investing in health education initiatives dedicated to increasing awareness and understanding of urinary incontinence may present opportunities for healthcare education companies.
