For those who are looking for an art and nature-based holiday experience, 'The Morton Arboretum’s Illumination: Tree Lights' is now open. According to the website, it is the "ninth annual Illumination: Tree Lights at The Morton Arboretum."
The light, sound, and color walking experience is spread across 50 acres of trees, creating a spectacular one-of-a-kind winter scene. When people want to take a break from walking along the one-mile exhibit, they can stop by the concession tents placed along the way to grab a snack or beverage, hang out by the fire, and roast marshmallows for s’mores.
The Illumination: Tree Lights is open from November 20, 2021 – January 8, 2022, and is recommended to visit when it is dark. Tickets vary in price and can be purchased on the website.
Image Credit: The Morton Arboretum
What Makes This Trend Stand Out
- Nature-based Light Shows
- Opportunity to create more immersive and interactive natural environments with innovative light and sound displays.
- Multisensory Walking Experiences
- Potential to incorporate different sensory elements like touch, smell, and taste into outdoor walking experiences for a more stimulating and memorable journey.
- Seasonal Adventure Tourism
- Opportunity to attract visitors during the off-season by offering unique and festive outdoor activities like winter wonderland walks.
Sectors Adopting This
- Tourist Attractions
- Opportunity to create more engaging and memorable experiences to attract visitors and increase revenue.
- Event Planning
- Opportunity to incorporate innovative technologies and designs to create unique and engaging events that stand out.
- Hospitality
- Opportunity to offer guests immersive and sensory-rich experiences through technology and design, such as light shows and gastronomy events.
