Parisian luxury fashion brand Coperni released an extended reality fashion film that focused on the intersecting junctures of fashion, technology, and urbanity.
The video campaign uses extended reality technology, including the video game-focused Unreal Engine, to imagine the models in a number of stark, high-risk scenarios that build brand associations between Coperni's latest collection and feelings of urban fearlessness. The extended reality fashion film is set on a metal beam suspended off of a skyscraper's rooftop, drawing inspiration from Coperni's show on Tour Montparnasse in Paris.
Coperni's extended reality fashion film is an early foray into the merging and commercialization of digital technologies and the fashion industry. The short film, designed as a campaign launch, features models wrapped in Coperni's latest ready-to-wear spring-summer collection, showcasing the collection's monochromatic color palette and modern esthetic.
Image Credit: Coperni
What's Driving This Trend
- Extended Reality Marketing
- The blend of fiction with reality in extended reality opens up avenues for marketing by creating unique and unforgettable experiences.
- Fashion Meets Technology
- Integration of technology in the fashion industry can create innovative and futuristic designs setting brand’s collections apart from their competition.
- Interactive Video Content
- Interactive video content merges the interactive qualities of gaming and the video platform capabilities to offer engaging and immersive experiences to the audience.
Who This Affects Most
- Fashion Industry
- Fashion is an industry ripe for disruption through integration with extended reality and interactive video content for immersive brand experiences.
- Marketing Industry
- Extended reality technology and interactive video content offer marketing professionals a distinctive way to showcase a brand and differentiate it from its competitors.
- Video Game Industry
- Interactive and engaging video content can be developed by creating more immersive and realistic gaming experiences through extended reality technology, opening up avenues for gaming companies to collaborate with other industries.
