Morphe's collaboration with Sour Patch Kids takes inspiration from the sweet and sour candies in both appearance and flavor. The limited-edition collection is perfect for anyone who wants to add a pop of color and fun into their makeup routine.
The 'MORPHE X SOUR PATCH KIDS CANDY SWEET LIP SCRUBs' taste great as they come in the two most popular Sour Patch Kids flavors -- 'Blue Raspberry' and 'Red Berry.' The design of the 'MORPHE X SOUR PATCH KIDS SOUR THEN SWEET ARTISTRY PALETTE' plays with the idea of the collaboration and makes it look like a box of Sour Patch Kids candy. The palette features bright colors inspired by each flavor and has shimmery shades to complete any look.
Makeup and candy lovers are sure to create some sweet looks with this limited-edition collection available on the Morphe and Sour Patch Kids websites.
Image Credit: Morphe, Sour Patch Kids
What Makes This Trend Stand Out
- Food-inspired Cosmetics
- Opportunity to create cosmetics inspired by popular food flavors and brands.
- Brand Collaborations
- Opportunity to collaborate with well-known brands from other industries to create unique products.
- Sensory Experience
- Opportunity to focus on creating unique sensory experiences for consumers through taste and scent in cosmetics.
Sectors Adopting This
- Cosmetics
- Opportunity for cosmetics companies to tap into new creative partnerships with food and candy brands.
- Food and Beverage
- Opportunity for food and beverage brands to expand into the cosmetics industry by creating their own branded cosmetics.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to focus on creating unique and engaging collaborations between brands from different industries.
