Proudly is an everyday baby care line by actress, activist and author Gabrielle Union and her husband Dwyane Wade and it aims to provide sustainable skincare solutions specifically for young ones with melanin-rich skin. The first-of-its-kind brand caters to the needs of babies with melanated skin and it provides expert care with products developed with the aid of Pamela Cholankeril, formerly a director at Estée Lauder Companies and now, President of Proudly.
While there are many emerging brands that deliver skincare solutions with a focus on the needs of women with melanin-rich skin, this brand promises to care for their young children.
The newly announced brand recently made its debut with a post on Instagram and it sets itself apart as the "first truly diverse, representative baby products company."
Key Themes Behind This Trend
- Ethnic Baby Skincare
- Opportunity for creating more products and solutions that cater specifically to the needs of babies with melanin-rich skin.
- Celebrity-backed Brands
- Opportunity for more celebrities to invest in and create brands that cater to underserved markets.
- Sustainable Baby Skincare
- Opportunity for developing and popularizing more sustainable options for baby skincare.
Where This Applies
- Baby Skincare Industry
- This emerging industry has a significant opportunity to focus on and cater to the diverse needs of babies with melanin-rich skin.
- Celebrity-entrepreneur Industry
- More celebrities can compete in and help diversify the business world by launching brands catering to traditionally underserved markets.
- Sustainability Industry
- This industry can benefit from more of a focus on developing sustainable solutions for baby skincare and personal care products.
