Nerds Candy Corn is launching this summer and it remixes a favorite seasonal treat with fresh flavors, textures and colors. Each piece of candy has a flavored shell and a soft and chewy fruity center. To play up the fact that Nerds usually works with two flavors and two colors at a time, the candy corn pieces each feature centers with dual flavors and colors.
Unlike classic pieces of candy corn that are made with yellow, white and orange colors, bags of Nerds Candy Corn are filled with pieces that are red, blue, dark or green on the outside.
Nerds Candy Corn recently received one of the Most Innovative New Product awards from the National Confectioners Association's 2021 Sweets & Snacks Expo, specifically in the Seasonal – Candy & Snacks category.
Why This Trend Is Growing
- Dual-texture Candy
- Innovation opportunity for candy manufacturers to explore dual textures and flavors to enhance classic candies like Candy Corn.
- Multi-colored Candies
- Opportunity for candy makers to experiment with non-traditional colors and flavors to create unique products like Nerds Candy Corn.
- Novel Seasonal Candies
- There is growing interest in seasonal candies with innovative products like Nerds Candy Corn, opening an opportunity for manufacturers to create and capitalize on new seasonal treats.
Industries Being Reshaped
- Candy Manufacturing
- Candy manufacturers can experiment with dual-texture candies, unique flavor profiles, and non-traditional colors to create innovative products.
- Seasonal Treats
- There are opportunities to create unique seasonal candies with innovative twists like Nerds Candy Corn.
- Confectionery Market
- The market trend towards novel, innovative, and unique products, creates a great opportunity for new players in the confectionery segment, to launch products like Nerds Candy Corn.
