Blue Zones is an organization that was founded by adventurer and author Dan Buettner who made a connection between certain sites in the world where a higher than usual number of people lived longer than average. Buettner termed these sites Blue Zones and sought out to study the reasons behind their happiness and longevity.
As a result, Blue Zones’ work is “rooted in our research and identification of the world’s longest-lived cultures and most extraordinary populations.” Among external partnerships, the organization also shares recipes, lifestyle tips, among other things that will “empower everyone, everywhere to live longer, better.”
Blue Zones advocates for routine natural movement, plant-slant diets, fostering relationships with people, and nourishing a strong sense of purpose.
Image Credit: Blue Zones
Why This Trend Is Growing
- Increased Longevity
- Businesses can focus on creating products and services that promote longevity and healthy aging.
- Plant-based Diets
- There is an opportunity for businesses to offer plant-based food options that promote healthy eating and longer life.
- Community Building
- Businesses can encourage community building initiatives to promote relationships and longevity.
Industries Being Reshaped
- Health and Wellness
- Blue Zones provides opportunities for businesses in the health and wellness sector to focus on promoting healthy aging and longevity.
- Food and Beverage
- Businesses in the food and beverage industry can offer plant-based food options that promote longer life and healthier aging.
- Social Networking
- There is an opportunity for social networking companies to encourage community building initiatives that promote relationships and longevity.
