Warner Records and Bose Pioneer a New 'Stickmen Toys' NFT Project
Kanesa David — July 13, 2022 — Tech
References: stickmentoys & hypebeast
Warner Records is collaborating with Bose to join a Web3 space dedicated to creating a new NFT project dubbed ‘Stickmen Toys.’ The collection features 5,000 audio-visual tokens that give consumers access to exclusive real-life benefits like live events, figurines, streetwear, and priority access to Warner Records’ future endeavors. Warner Records will provide secondary sales to the featured artist to establish a mutually beneficial partnership.
The ‘Stickmen Toys’ NFTs use an algorithmic randomizer that creates characters from unique audio tracks. Each NFT also has a 30-second audio track produced by The Stickmen Project.
Seb Simone, Vice President of Audience and Strategy at Warner Records, believes that NFTs offer “a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist’s future success and providing them value along the way.”
Image Credit: Stickmen Toys
The ‘Stickmen Toys’ NFTs use an algorithmic randomizer that creates characters from unique audio tracks. Each NFT also has a 30-second audio track produced by The Stickmen Project.
Seb Simone, Vice President of Audience and Strategy at Warner Records, believes that NFTs offer “a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist’s future success and providing them value along the way.”
Image Credit: Stickmen Toys
Trend Themes
1. Web3 NFT Platforms - Companies can develop NFT projects that explore the potential of Web3 and leverage its decentralization.
2. Audio-visual Nfts - Tokenizing music and other audio-visual content can create new collectibles and enable unique experiences for fans.
3. Algorithmic NFT Generation - Integrating algorithmic randomizers can provide unique characteristics and increase the scarcity of NFTs.
Industry Implications
1. Music Industry - Musicians, record labels, and streaming platforms can adopt NFTs to enhance fan engagement and monetize content in new ways.
2. Consumer Goods Industry - Companies that produce physical merchandise, such as figurines and streetwear, can leverage NFTs to add exclusivity and value to their products.
3. Event Industry - NFTs can enable new types of event tickets and experiences, such as VIP access or meet-and-greets with artists.
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