Streetwear retail giant KITH works in collaboration with Bose on a collaborative audio device that takes Bose's Ultra Open Earbuds as the main foundation. This is a push into the realm of audio design as Ronnie Fieg, founder of KITH explains “When it came to creating our version. I wanted to keep the design very minimalistic so we could let the shape be the focus.”
The new earbuds are a fusion of fashion and music, which are often seen hand in hand. As a result, it features a matte-black tone throughout the exterior to shine a focus on the natural beauty of the organic earbud shape. It is then detailed with branding accents in a contrasting white.
Image Credit: Bose
What Makes This Trend Stand Out
- Collaborative Audio Design
- The collaboration between KITH and Bose on the Ultra Open Earbuds presents an opportunity for innovative audio design.
- Fashion-music Fusion
- The fusion of fashion and music in the KITH x Bose earbuds creates a trend where style and sound come together.
- Minimalistic Design Emphasis
- The KITH x Bose earbuds showcase a trend towards minimalistic design, prioritizing the shape and natural beauty of the product.
Sectors Adopting This
- Streetwear Retail
- The collaboration between KITH and Bose in creating the Ultra Open Earbuds introduces disruptive opportunities in the streetwear retail industry.
- Audio Design
- The KITH x Bose collaboration paves the way for disruptive innovation in the audio design industry.
- Fashion-tech
- The fashion-music fusion exemplified by the KITH x Bose earbuds opens up new possibilities in the fashion-tech industry.
