The Mattel Monster High fashion dolls have been resurrected by the brand for this Friday the 13th in May 2022 to bring the toys back for avid fans to pick up for their collection. The dolls include the original Clawdeen Wolf, Draculaura, Frankie Stein and Lagoona Blue, which are arriving alongside the eight-piece Monster High nail polish set. The toys are being launched exclusively at Walmart where avid fans can choose their favorite according to style and/or personality.
The Mattel Monster High fashion dolls are priced at $24.99 each and come as part of the brand's relaunch of the franchise last year. The reboot will also include an animated series as well as a live-action movie on Nickelodeon that are expected to be arriving in the near future.
What Makes This Trend Stand Out
- Resurrected Fashion Dolls
- The trend of bringing back classic fashion dolls with a new spin or limited edition features offers opportunities for nostalgic consumers to add to their collections.
- Nostalgia Marketing
- The trend of using nostalgic themes and products for marketing campaigns can appeal to consumers' emotional connection to their childhood and offer opportunities for brands to tap into this sentiment.
- Multi-platform Franchises
- The trend of creating franchises that include animated series, movies, and various merchandise offers opportunities for brands to cater to different consumer preferences and expand their reach.
Sectors Adopting This
- Toy Manufacturing
- The toy manufacturing industry can seize opportunities to bring back classic toys or introduce new limited edition versions to cater to nostalgic consumers.
- Entertainment
- The entertainment industry can create multi-platform franchises that include movies, TV shows, and merchandise to offer consumers multiple ways to engage with a brand or story.
- Retail
- The retail industry can partner with brands to offer exclusive product releases or limited edition versions to entice nostalgic consumers and increase sales.
