The Filson Dog Collection has been created as a series of dependable, hardwearing products from the workwear brand for owners to provide to their furry friend. The products come in 17 styles to choose from including toys, collars, harnesses, leashes, beds and more, which are each crafted with dependability at the forefront. The collection is suited for a wide range of breeds thanks to the product sizes that incorporate both big and small dogs.
The Filson Dog Collection is rounded out with treats, which start the range off with their lowest price point of $20. The collection goes all the way up to $425 for the largest dog bed and can be purchased directly from the brand now.
Why This Trend Is Growing
- Workwear-branded Pet Products
- The trend of workwear-branded pet products presents an opportunity for workwear brands to expand into the pet industry and leverage their reputation for durability and dependability.
- Pet Product Personalization
- As seen in the Filson Dog Collection, offering a range of personalized pet products can be a disruptive innovation opportunity for businesses in the pet industry.
- Sustainable Pet Products
- The trend towards sustainability presents an opportunity for pet product brands to offer sustainable and eco-friendly options to pet owners.
Industries Being Reshaped
- Pet Industry
- The pet industry can benefit from the trend of offering workwear-branded and sustainable pet products, and personalized options as a disruptive innovation opportunity.
- Workwear Industry
- Workwear brands can expand into the pet industry and capitalize on the trend of workwear-branded pet products as a disruptive innovation opportunity.
- Craft Industry
- The trend of personalized pet products presents a disruptive innovation opportunity for craft businesses to offer bespoke options for pet owners.
