The Love Wins Collection by House of Intuition is a charitable range. House of Intuition is donating 5% of proceeds from the collection to the Trans Justice Funding Project. The organization is a community-led funding initiative that aims to support grassroots trans justice groups and youth in addition to its revolving list of other social charities.
The collection includes the Love Wins Anointing Oil, the limited-edition Love Wins Candle, the Love Wins Keychain in white, and the Love Wins Keychain in black. House of Intuition aims to empower people from all creeds and encourage communal strength. The brand was founded by members of the LGBTG+ community and is dedicated to spreading love through self-expression. Consumers can visit House of Intuition's website to purchase items from the Love Wins Collection.
Image Credit: House of Intuition
Why This Trend Is Growing
- Charitable Products
- Brands can create charitable product lines, donating a portion of profits to a specific cause or organization, creating community-led initiatives.
- Pride-inspired Collections
- Brands can create collections inspired by the Pride movement or other social justice issues, donating a portion of profits to relevant organizations.
- Diverse Representation
- Brands can prioritize diverse representation in their marketing, leadership, and hiring practices, and creating products that specifically cater to different communities.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate charitable initiatives or collections into their product lines, supporting community-led organizations and causes.
- Beauty
- Beauty brands can create Pride-inspired collections, donating a portion of profits to LGBTQ+ causes and organizations, while also prioritizing inclusive marketing and product development.
- Non-profits
- Non-profit organizations can partner with businesses to create product lines that support their cause while promoting the positive impact of their work.
