The bubly Rainbow Suite Celebrates the LGBTQ+ Community
Laura McQuarrie — August 27, 2021 — World
References: Foxwoods & prnewswire
Foxwoods Resort Casino and bubly are keeping the Pride celebrations going with the Rainbow Suite, which boasts a vibrant design that celebrates diversity and equality, as well as the LGBTQ+ community and culture. The suite features a refreshing blue color scheme with pops of color and fun accents like the custom-designed centerpiece rainbow couch in the shape of bubly's signature smile. There is also the interactive Magic Mirror for Instagram, an in-suite bubly bar and a light-up wall made from bubly cans.
Inside the Rainbow Suite, guests will also find the work of LGBTQ+ artists Zipeng Zhu and Noah Camp and photography featuring drag queens from bubly's "Drag For All Flavors" campaign. As Foxwoods Resort Casino prides itself on being an inclusive destination, this is a suite where everyone promises to feel at home.
Inside the Rainbow Suite, guests will also find the work of LGBTQ+ artists Zipeng Zhu and Noah Camp and photography featuring drag queens from bubly's "Drag For All Flavors" campaign. As Foxwoods Resort Casino prides itself on being an inclusive destination, this is a suite where everyone promises to feel at home.
Trend Themes
1. Inclusive Themed Suites - Hotels and resorts can design themed suites that celebrate diversity and inclusivity, making guests feel valued and represented.
2. Interactive Social Media Features - Creating interactive features specifically designed for social media, such as the Magic Mirror in the Rainbow Suite, can provide guests with unique experiences that they will want to share on their social media profiles.
3. Collaborative Campaigns with LGBTQ+ Artists and Influencers - Partnering with LGBTQ+ artists and influencers, as bubly did with Zipeng Zhu, Noah Camp, and drag queens for their 'Drag For All Flavors' campaign, can help brands to showcase their support for the LGBTQ+ community and connect with consumers who identify as LGBTQ+.
Industry Implications
1. Hospitality - Hotels and resorts can embrace diversity and inclusivity by designing themed suites and experiences that celebrate and support LGBTQ+ guests.
2. Beverage - Beverage brands can create collaborative campaigns with LGBTQ+ artists and influencers to show support for the community and connect with consumers who identify as LGBTQ+.
3. Art - Artists who identify as LGBTQ+ can partner with brands to create exclusive works that celebrate diversity and inclusivity and reach wider audiences through campaigns and promotions.
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