Bojangles has just teamed up with another Carolina-born, Appalachian Mountain Brewery (AMB), to launch an alcoholic sweet tea called 'Bojangles Hard Sweet Tea.'
Bojangles' sweet tea – officially called 'Legendary Iced Tea Sweet – is a fan-favorite drink that consists of ice tea steeped the old-fashion way and sweetened with real cane sugar. Now, the brand has enlisted the help of AMB to create a boozy, but easy-drinking version. Bojangles Hard Sweet Tea will be available as of March 2023 that will deliver the same sweet tea taste fans know and love, but with an alcoholic twist.
And while Bojangles Hard Sweet Tea will not actually be available from Bojangles restaurants, you will be able to find it at Circle K, Sheetz, Harris Teeter, Walmart, and other stores across North and South Carolina.
Image Credit: Bojangles
What's Driving This Trend
- Alcoholic Sweet Tea Trend
- The launch of Bojangles Hard Sweet Tea suggests a growing trend towards alcoholic sweet tea as a new category in the beverage market.
- Collaborative Product Development Trend
- The collaboration between Bojangles and Appalachian Mountain Brewery highlights a trend towards companies partnering to create innovative new products.
- Alcohol Industry Trend
- The expansion of sweet tea into an alcoholic beverage demonstrates a trend towards continuously innovating within the alcohol industry to provide new product offerings.
Who This Affects Most
- Beverage Industry
- The launch of Bojangles Hard Sweet Tea suggests opportunities for companies in the beverage industry to create and market new alcoholic tea products.
- Food Service Industry
- The partnership between Bojangles and Appalachian Mountain Brewery opens up opportunities for companies in the food service industry to expand their beverage offerings through collaboration with other brands.
- Retail Industry
- The availability of Bojangles Hard Sweet Tea in stores like Circle K, Sheetz, and Walmart indicates a growing market for alcoholic sweet teas in the retail industry.
