Known for its CBD sparkling water beverages in a range of energizing flavors, the new health beverage company Aprch is unveiling a new initiative called the Aprch Partner Project. The release taps SMITH, a company known for producing bike helmets, sports, lifestyle, and prescription eyewear. The duo has launched the Mint+Cucumber CBD Sparkling Water under the #WeRunCold campaign, which celebrates their shared love of adventure and snow. The The Aprch x Smith #WeRunCold limited edition cans offer an excellent alternative to alcohol after skiing or snowboarding.
This winter, SMITH events will sell the #WeRunCold cans, which feature a mountain landscape illustration by artist Ryan Schmies. A small number is also available online at the brand’s website.
Image Credit: Aprch
What Makes This Trend Stand Out
- CBD Sparkling Water
- The rise of CBD-infused sparkling water beverages creates an opportunity for companies to offer natural and healthier alternatives to traditional soft drinks.
- Collaborative Campaigns
- Collaborations between companies in different industries, such as Aprch and SMITH, offer an opportunity for businesses to reach new audiences and expand their customer base.
- Limited Edition Products
- The popularity of limited edition products offers an opportunity for companies to create exclusivity and urgency among customers, driving sales and revenue.
Sectors Adopting This
- Beverage Industry
- The CBD beverage industry has the potential to disrupt traditional carbonated soft drinks by providing a natural and healthier alternative.
- Sporting Goods Industry
- Collaborations between companies in the sporting goods industry and other industries can result in unique and innovative products that appeal to adventure-seeking consumers.
- Art Industry
- The use of original and limited edition artwork on product packaging can enhance consumer appeal and create an opportunity for artists to showcase their work to a wider audience.
