Mystic unveils its new Galactic Whiskey, which takes a literal sense of inspiration from its namesake. The company starts off the process with a 45% wheat mash bill and blends that together with water drawn from the Triassic Basin Aquifer in Hillsborough, North Carolina -- this is also where the distillery is based.
After it is ready, the distillery will then start strapping five of its wheat bourbon barrels that board a flight on a SpaceX rocket and then ships the alcohol out to a low-Earth orbit. There, it spends about a year aging in space before it is sent back and then bottled. When this is all completed, a single bottle will be able to be reserved with a US$75,000 non-fungible token.
Image Credit: Mystic Galactic
Key Themes Behind This Trend
- Galactic Distilling
- Opportunity for luxury distillers to explore the unique effects of space-age on alcoholic beverages.
- Non-fungible Token Luxury Reserves
- Development of new opportunities in the luxury market for non-fungible tokens, especially for high-end alcoholic beverages.
- Space Tourism Experience Products
- Emerging market for space-aged spirits opens up opportunities for creating space tourism-inspired product lines.
Where This Applies
- Alcohol and Beverage
- Distillers can innovate their offerings by employing space-age technologies and techniques in the production of alcoholic beverages.
- Luxury Consumer Goods
- Luxury brands can tap into the high-end market by exploring new opportunities with non-fungible tokens and premium experiences, such as space-aged spirits.
- Space Tourism
- Emerging market for space tourism could benefit from offering unique experience products, such as spirits aged in space.
