The Libra by Artisan Coffee Co.’s is a first-of-its-kind product from the company that's revolutionizing the way people enjoy coffee, and it takes the form of a whole-bean half-caf coffee that's full of flavor but with half the caffeine as usual. With this new coffee option, the company is on a mission to change perceptions about the best time to drink coffee.
The company's collection of coffee was co-founded by Ashley Palmer Watts, former Michelin-Starred chef and restaurateur. Ashley saw the need to create a coffee that could be enjoyed throughout the afternoon and into the evening without causing people about losing sleep or intaking too much caffeine. As a result, The Libra was born as a perfectly balanced half-caf coffee brew, combining 50% of high-quality Swiss water decaffeinated beans and 50% of Artisan’s caffeinated specialty bean blend.
Why This Trend Is Growing
- Half-caf Coffee
- Artisan Coffee Co. is making strides with their innovative creation of whole-bean half-caf coffee.
- Low-caffeine Beverages
- The launch of Libra provides ample opportunity for other companies to create low-caffeine versions of their popular products.
- New Coffee Consumption Habits
- The introduction of a viable afternoon and evening coffee option sets the stage for a shift in typical coffee consumption patterns.
Industries Being Reshaped
- Coffee
- The coffee industry can benefit from exploring and developing new low-caffeine product offerings.
- Hospitality
- Hotels and restaurants can seize this opportunity to provide patrons with a new option for afternoon and evening refreshment.
- Consumer Packaged Goods
- Libra's success opens up a new market for companies looking to produce and distribute low-caffeine packaged coffee products.
