Consumers who lead a wellness-oriented lifestyle are familiar with the benefits of fermented and probiotic beverages but De La Calle offers them in the form of a traditional Mexican fermented pineapple drink called tepache. The brand newly launched three new flavors of its fizzy, fermented drinks: Hibiscus Citrus, Tropical and Pineapple Chili.
The canned drinks are naturally fermented with pineapples and they get their sweetness from turbinado sugar and flavor from Mexican-inspired spices. The slightly effervescent beverage is packed with gut-friendly probiotics and plenty of nutrients, making it an up-and-coming choice for consumers who want a clean alternative to something like soda.
At just 40 calories per can, the lightly carbonated drinks from De La Calle offer the advantages of being low in sugar, certified organic and free from gluten.
Key Themes Behind This Trend
- Fermented Beverage Trend
- Fermented drinks like De La Calle's Tepache offer a healthier alternative to soda, creating opportunities for innovative beverages in the fermented market.
- Probiotic Drink Trend
- Consumers are seeking out probiotic drinks for their gut health, creating opportunities for new and unique probiotic offerings like De La Calle's Tepache.
- Flavor Innovation Trend
- The introduction of new flavors like Hibiscus Citrus, Tropical, and Pineapple Chili by De La Calle showcases opportunities for flavor innovation in the fermented drink industry.
Where This Applies
- Functional Beverage Industry
- As consumer interest in health and wellness grows, there is a promising market for functional beverages like De La Calle's Tepache.
- Organic Beverage Industry
- With an increasing focus on all-natural and organic products, there is room for growth in the organic beverage industry, especially within the fermented beverage category.
- Mexican-inspired Beverage Market
- As consumers seek out new and unique flavor profiles, there is an opportunity for Mexican-inspired beverages like De La Calle's Tepache to gain popularity and grow the market.
