Fermented Tropical Beverages

Hard & Simple Pineapple Tepache Modernizes a Classic Mexican Drink

Hard & Simple Pineapple Tepache modernized a beverage with roots in Mexican culture to cater to the preferences of today's consumers. At 5% ABV, this canned version boasts pineapple flavor with other natural flavors from concentrate.

Although tepache is simple enough to make at home, consumers are now enjoying the benefits of this probiotic-rich beverage without the need for time-consuming fermentation processes. As such, the fermented features of tepache have caught the attention of health-conscious consumers, as well as fans of seltzers and other bubbly beverages.

This probiotic-rich pineapple drink is ready to be sipped on its own, straight from the can, or used as a flavorful mixer for creating tropically flavored cocktails with gut-healthy benefits.

Probiotic Beverages
Creating canned versions of fermented beverages that are both convenient and healthy is disrupting the traditional beverage market.
Natural Flavoring
Using natural flavors from concentrate in canned beverages is a disruptive innovation opportunity for manufacturers looking to attract health-conscious consumers.
Ready-to-drink Cocktails
Beverage companies can disrupt the cocktail mixer market by creating flavorful pineapple drink mixers with probiotic benefits.

Sectors Adopting This

Beverage Manufacturing
Manufacturers in the beverage industry can create canned versions of fermented beverages to cater to the preferences of consumers looking for healthy and convenient options.
Alcoholic Beverage Industry
Creating canned alcoholic beverages with natural flavors and probiotic benefits is a disruptive innovation opportunity for companies in the alcoholic beverage industry.
Health and Wellness Industry
Companies in the health and wellness industry can partner with beverage manufacturers to create probiotic-rich drinks that cater to health-conscious consumers.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 53%
Freshness 18%