Rogue Ales & Spirits is going about showing that the colder months can be a time of joy rather than dread with the launch of a rejuvenated version of 'Mogul Madness,' a winter ale that is designed to make it easier than ever for you to warm up on the most frigid of days and nights.
The latest and greatest version of 'Mogul Madness' features a skier in full flight, essentially paying tribute to those who embrace winter head-on by hitting the slopes. As far as the brew itself is concerned, this winter ale deftly combines sweet and arboreal notes, making for a complex and enjoyable drinking experience.
In the words of Jason Pond, VP of Production at Rogue Ales & Spirits, this particular winter ale is 'generously hopped like an IPA giving it a big piney, citrus flavor and sweet fruit notes.'
Image Credit: Rogue Ales & Spirits
Why This Trend Is Growing
- Winter Ale Resurgence
- Winter ales are being rejuvenated and rebranded as a unique drinking experience in the colder months, providing a new trend for craft breweries to capitalize on.
- Malty-warmth Offerings
- Breweries are developing winter ales that offer complex mixtures of sweet, arboreal flavors to provide a sense of warmth and comfort during the colder months, with opportunities to differentiate their products from other traditional winter warmers.
- Ski-inspired Beers
- Winter ale branding is taking inspiration from winter sports and the outdoors, appealing to younger consumers who value adventure and lifestyle in their purchasing decisions.
Industries Being Reshaped
- Craft Beer
- Craft breweries can take advantage of the winter ale trend by offering unique, flavorful winter warmers that appeal to consumers' sense of comfort and warmth while differentiating their product offerings from larger competitors.
- Winter Sports
- Branding winter ales with ski and snowboard-inspired labels can appeal to active consumers who value adventure and the winter season, providing new opportunities for cross-marketing and product partnerships with ski resorts and winter sports companies.
- Seasonal Beverages
- Winter ales can offer a new, unique option for consumers looking for seasonal beverages that provide a sense of warmth and comfort during the colder months, providing opportunities for cross-selling with other winter-inspired products such as holiday-themed coffee drinks and hot ciders.
