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Functional Prebiotic Sodas

Fibe Supports Digestive Health with Plant-Based Prebiotic Fibre

— February 21, 2023 — Lifestyle
Fibe is a first-to-market functional soda range in the UK and it shares all of the familiarity of soda with the better-for-you benefits of plant-based prebiotic fibre, calcium and Vitamin C. These so-called "new age sodas" boast five grams of prebiotic fibre and just 30 calories in a can, plus they're low in sugar.

Ready to be sipped in a trio of classic soda flavors (Zesty Orange, Fruit Punch and Lush Lemonade,) Fibe offers soda without compromise. These functional beverages were created to fill the "fibre gap" and help consumers support their digestive health with ingredients that are proven to increase microbial diversity in the gut.

Specifically, Fibe speaks to classic soda drinkers, well as lapsed soda drinkers who are on the search for a healthier option.
Trend Themes
1. Functional Soda - The rise of functional soda offers an opportunity for brands to target health-conscious consumers looking for the benefits of soda without compromising on taste.
2. Prebiotic Beverages - Increasing awareness about digestive health is driving demand for prebiotic beverages that offer gut health benefits.
3. Plant-based Beverages - Plant-based ingredients are gaining popularity in the beverage industry, and plant-based prebiotic fiber is a promising opportunity for beverage brands to cater to the growing demand for plant-based products.
Industry Implications
1. Functional Beverages - The functional beverage industry has an opportunity to expand their product lines with prebiotic soda options to cater to health-conscious and digestive health-focused consumers.
2. Beverage Manufacturing - Beverage manufacturers can explore using plant-based prebiotic fibers as an ingredient in their soda recipes and create healthier options for consumers.
3. Digestive Health Products - The digestive health industry can benefit from the increasing demand for prebiotic fiber, and they can collaborate with beverage manufacturers to create new innovative products that cater to this growing market.
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