These New MoC Apothecary Supplements Come in Many Options
Michael Hemsworth — August 28, 2025 — Lifestyle
References: highlandvitamins & progressivegrocer
Market of Choice has announced the new MoC Apothecary supplements as part of the independent, family-owned grocer's foray into the private label dietary supplement category. The supplement range was developed by Highland Laboratories and includes 43 unique products and is expected to expand into a collection with more than 100 options for shoppers to pick up. The products will come in three categories for shoppers to choose from including Single Ingredient, Condition-Specific and Multivitamins.
Chief Merchandising and Marketing Officer John Boyle spoke on the MoC Apothecary supplements saying, "This new private label line reflects the best of both Oregon-based companies, which share deep values around quality, integrity, and supporting our local communities. Highland Laboratories shares our commitment to providing customers with trusted, locally made products that support their well-being.”
Chief Merchandising and Marketing Officer John Boyle spoke on the MoC Apothecary supplements saying, "This new private label line reflects the best of both Oregon-based companies, which share deep values around quality, integrity, and supporting our local communities. Highland Laboratories shares our commitment to providing customers with trusted, locally made products that support their well-being.”
Trend Themes
1. Customization in Supplementation - The diverse range of options within MoC Apothecary supplements highlights a shift towards personalized supplement choices catering to individual nutritional needs.
2. Local Sourcing for Trust - The emphasis on locally produced and trusted dietary supplements underscores an emerging trend of consumers gravitating towards local sourcing for assurance in product safety and quality.
3. Private Label Expansion - Market of Choice's entry into private label dietary supplements signifies an expanding interest in controlling product lines to offer cost-effective alternatives with brand-specific assurances.
Industry Implications
1. Dietary Supplements - By introducing a wide array of products, the dietary supplement industry continues to grow as consumer awareness and demand for health-enhancing products increase.
2. Grocery Retail - The inclusion of private label supplements in grocery stores represents a shift as grocery retail chains expand into health-focused product offerings.
3. Supplement Manufacturing - Highland Laboratories' role in producing these supplements showcases ongoing innovations and partnerships in supplement manufacturing geared towards quality and diversity.
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