Planet Pomegranate is the fifth hard kombucha in Jiant’s seasonal series and this juicy flavor was created in collaboration with social wellness platform Vizer. The all-organic, gluten-free and non-GMO hard kombucha is simply made with a base of green tea, sustainably sourced honey, cane sugar, pomegranate juice, cherry puree, ginger juice and warming cinnamon. Altogether, this hard kombucha is said to be seasonally inspired and spice-forward.
Proceeds from the limited release hard kombucha from Jiant will help to support U.S. food banks and the fight against hunger. This impact-driven release promises to empower consumers to turn the way they refresh themselves into a charitable act.
Hard kombucha speaks to health-conscious consumers, especially adults who are looking for flavorful alternatives to beer and artificially flavored ready-to-drink beverages.
What's Driving This Trend
- Seasonal Hard Kombucha
- There is opportunity to develop seasonal flavors for hard kombucha that target health-conscious consumers as an alternative to beer and artificially flavored ready-to-drink beverages.
- Impact-driven Beverages
- Development of impact-driven beverages such as Planet Pomegranate that donate proceeds to support social causes could appeal to consumers who are motivated to make a charitable purchase.
- Spice-forward Flavors
- Creating spice-forward flavors for hard kombucha like the Spicy Pomegranate Kombucha could intrigue health-conscious consumers looking for unique and bold taste experiences.
Who This Affects Most
- Beverage
- The beverage industry can benefit from expanding the options for health-conscious and socially responsible consumers through developing hard kombucha, especially with seasonal and impactful flavors.
- Non-alcoholic Beverages
- As an alternative to beer and other alcoholic beverages, the non-alcoholic beverage industry could develop hard kombuchas with unique flavors, such as Planet Pomegranate’s Spicy Pomegranate.
- Social Impact
- The social impact industry can benefit from integrating cause-driven initiatives, like donating a portion of sales from hard kombuchas to support food banks and the fight against hunger, into more traditional industries.
