The Lagunitas Brewing Company's Disorderly TeaHouse is a new launch that shares premium spiked and sparkling hard teas that are freshly brewed, slightly sweet and full of fresh fruit flavors. The hand-harvested guayasa tea is touched by the taste of yuzu lemon, raspberry and blackberry, and it applies the brewery's expertise in craft beer to the world of tea.
Disorderly TeaHouse stands out as the first hard tea to be fresh-brewed with premium guayusa tea that's hand-picked by Indigenous farmers from Ecuador. Guayusa was intentionally chosen for its lightly sweet, smooth and non-bitter flavor, plus it is an ingredient that's revered as a source of "ancient energy." The crisp and refreshing Yuzu Lemon Squeeze and Mixed-Up Berries varieties tap into the growing demand for better-for-you alcoholic beverages.
What's Driving This Trend
- Sparkling Hard Teas
- The demand for healthier alcoholic beverages is growing, presenting opportunities for breweries to experiment with unique flavor combinations.
- Fresh-brewed Hard Tea
- Using premium, freshly-brewed teas as a base for hard teas can add a new level of quality and sophistication to the beverage.
- Indigenous Ingredients
- Incorporating unique, indigenous ingredients into beverages can create a unique selling proposition and give consumers a new experience.
Who This Affects Most
- Craft Beer
- Breweries can leverage their expertise in craft beer to create unique and premium hard tea products.
- Alcohol
- There is a growing demand for healthier and better-for-you alcoholic beverages, opening up opportunities to experiment with new ingredients and flavor profiles.
- Tea
- Using exotic and premium teas as a base for hard teas can create a new niche in the tea industry and appeal to consumers looking for innovation.
