Sama is a new lifestyle brand founded by the former monk, Jay Shetty, and his wife Radhi Devlukia-Shetty. The brand is known for its rejuvenating tea blends. Consumers can now purchase the teas in bundle packages to encourage healthy habits.
The company created an AM/PM bundle with the perfect combination to help users kickstart their mornings and wind down after a long day. Sama curated its Reishi Earl Grey black tea for the bundle for its powerful adaptogens such as Reishi mushroom and Guayusa for a boost of energy without caffeine jitters. To help consumers relax at the end of their day, the AM/PM bundle also includes the Lavender Rose Chamomile herbal tea. Additionally, the brand offers the Founders' Picks bundle with a variety of blends.
Image Credit: Sama
What's Driving This Trend
- Adaptogenic Teas
- The use of adaptogenic teas in bundle packages presents a disruptive opportunity to improve consumers' overall health and wellness.
- Bundle Packages
- The popularity of bundle packages for teas creates a disruptive opportunity to attract consumers looking for a comprehensive approach to their health and wellness.
- Lifestyle Brands
- The rise of lifestyle brands, like Sama, presents a disruptive opportunity for companies to create unique products that cater to consumers' individual needs.
Who This Affects Most
- Tea Industry
- The tea industry can adapt to the trend of bundle packages and adaptogenic teas to increase sales and attract health-conscious consumers.
- Health and Wellness Industry
- The health and wellness industry can embrace the trend of adaptogenic teas to offer consumers natural, holistic approaches to health and wellness.
- Hospitality Industry
- The hospitality industry can incorporate adaptogenic tea bundles into health and wellness packages for guests, providing a unique, rejuvenating experience.
