VIDE, the award-winning, ready-to-drink alcoholic beverage lineup made with real, premium spirits, recently expanded its portfolio with the introduction of a Pineapple Tequila Soda flavor. The new offering joins the brand's previously existing Grapefruit Tequila Soda. Notably, the tequila used in the beverage is sourced from Mexico’s most awarded and women-owned distillery, Casa Maestri.
"We’re excited to further capture more market share as the demand for tequila-based RTDs grows. This product in particular embodies what we do best at VIDE, provide a light, refreshing and drinkable experience for the discerning drinker,” says Co-Founder & CEO Ryan Laverty. “As the trend towards transparency grows within the alcoholic beverage market, VIDE products serve as a leader for those who want information about ingredients and nutrition, as advertised on our cans,” adds Laverty.
The new VIDE Pineapple Tequila Sodas will be available in select markets throughout the US starting this April.
Image Credit: VIDE
Why This Trend Is Growing
- Transparency in Alcohol
- As the trend towards transparency grows within the alcoholic beverage market, there is an opportunity for alcohol companies to provide more information about ingredients and nutrition on their products.
- Tequila-based Rtds
- There is a growing demand for tequila-based ready-to-drink alcoholic beverages, presenting an opportunity for various alcohol companies to develop new innovative products in this category.
- Premium Spirits in Rtds
- The use of premium, high-quality spirits in ready-to-drink alcoholic beverages could be a disruptive innovation opportunity for alcohol companies as consumers are increasingly seeking higher quality products.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry has an opportunity to capture more market share as the demand for tequila-based RTDs grows while prioritizing transparency and using high-quality ingredients.
- Cocktail Mixers
- As consumers look for convenience and more premium options, there is room for growth and innovation in the ready-to-drink cocktail mixer category.
- Women-owned Distilleries
- Supporting and partnering with women-owned distilleries, like Casa Maestri, could be a unique selling point and socially responsible opportunity for alcohol companies looking to stand out in the market.
