Usual Wines is on a mission to normalize clean wines made with sustainably-harvest grapes. The California-based company was founded by Rachel Vodofsky and Matt Dukes, who believe that excellent wine should be enjoyed more often.
Each of Usual Wines offerings is made without sweetener and flavorings, and include fresh ingredients. The Red features a bright and fruity blend with notes of muddled raspberry, black cherry, and fennel. The Rosé, on the other hand, is a crisp easy-drinking wine with notes of rose petal, rhubarb, and strawberry. Additionally, Usual Wines offers a Brut, which has notes of lemon, elderflower, and bergamot, best served chilled. Finally, consumers can enjoy the Guava Spritz wine spritzer, made with simple and clean ingredients.
Image Credit: Usual Wines
What's Driving This Trend
- Clean Wine
- The trend of producing high-quality wines without the use of additives and sweeteners presents an opportunity for businesses to cater to health-conscious consumers.
- Sustainable Winemaking
- The rise in demand for sustainably produced wines highlights an opportunity for wine producers to showcase their commitment to environmental sustainability.
- Direct-to-consumer Wine Sales
- With the growing trend towards online shopping, wineries can embrace this trend and bypass traditional distribution channels to directly sell to consumers through their websites.
Who This Affects Most
- Wine Industry
- The wine industry can capitalize on the trend towards clean and sustainable wine production by investing in environmentally-friendly practices and promoting their commitment to sustainability.
- E-commerce Industry
- As online shopping continues to grow, businesses in the e-commerce industry can partner with wineries to expand their product offerings, making it easier for consumers to discover and purchase clean and sustainable wines.
- Hospitality Industry
- Hotels and restaurants can attract health-conscious consumers and boost their reputation by offering a wider selection of clean and sustainably produced wines on their menus.
