Benecol, a brand specializing in low-cholesterol food products, has expanded its lineup of plant-based yogurts to include Benecol OAT Shots.
Just like the brand's original yogurt products, Benecol OAT Shots come formulated with premium Finnish oats and plant stanols, which have been proven to help lower cholesterol. The new range will include flavors such as plain, strawberry, raspberry & blueberry, mango, and blueberry.
“We’re hugely excited to announce the launch of our new Benecol OAT range, it will increase our consumer offer and bring innovative healthy solutions to the cholesterol lowering category. The new Oat range provides younger, more discerning consumers with a product that is proven to help lower cholesterol, without compromising on great taste," said Benecol's brand manager, Sneahmoyee Banerjee.
Image Credit: Benecol
What Makes This Trend Stand Out
- Plant-based Food
- There is an opportunity to innovate the plant-based food industry, making it more sustainable and accessible to consumers who want to lower cholesterol.
- Functional Food
- Functional food with added health benefits, such as cholesterol-lowering elements, can provide an opportunity to create new products and attract a health-conscious customer base.
- Healthy Snacks
- Creating healthier snack options with added functional ingredients like plant stanols can be a disruptive innovation opportunity.
Sectors Adopting This
- Food and Beverage
- There is a need for companies to innovate and create healthy food and beverage products with added benefits of lowering cholesterol.
- Healthcare
- Innovative healthcare products that combine the benefits of regular medication along with functional foods could be a potential opportunity.
- Nutrition
- The nutrition industry can see a potential opportunity in creating dietary supplements with cholesterol-lowering abilities along with other relevant health benefits.
