For years, consumers have enjoyed VYBES' bottled CBD beverages and for a limited time, the brand is introducing VYBES Lite, a limited-edition canned version of its Blood Orange Lime and Passionfruit drinks with “a tad less CBD, magnesium, calories and sugar.”
Up until now, consumers have been getting 25mg of hemp CBD and 45mg of magnesium from the brand's beverages byt VYBES Light offers a lower dose alternative with 12-ounce cans containing 20mg of hemp CBD and 40mg of magnesium.
Aside from being appealing for their relaxing mind-body benefits and non-carbonated recipes, these refreshing drinks are free from added sugar and deliver all the convenience of cans that may be easily cracked open on the go.
Key Themes Behind This Trend
- Reduced-dose CBD Beverages
- Introducing reduced-dose CBD beverages presents an opportunity for wellness brands to expand their customer base and offer more dosage options.
- Low-calorie Functional Beverages
- The introduction of low-calorie functional beverages with functional ingredients, such as CBD and magnesium, presents an opportunity for beverage companies to meet the demand for healthier options.
- Convenient Non-carbonated Drinks
- The convenience of non-carbonated canned drinks presents an opportunity to attract on-the-go consumers who prefer non-carbonated and healthier options.
Where This Applies
- Health and Wellness
- The reduced-dose CBD beverage trend presents an opportunity for health and wellness brands to capitalize on the growing demand for holistic alternatives.
- Functional Beverages
- Functional beverage companies can leverage the low-calorie functional beverage trend to create innovative products that appeal to health-conscious consumers.
- Beverage Packaging
- The convenience trend of canned drinks presents an opportunity for beverage packaging companies to design and create more eco-friendly and sustainable packaging options.
