Warner Bros. Launched a $96,000 Giveaway in Honor of 'In the Heights'
Grace Mahas — June 10, 2021 — Marketing
References: instagram & anheuser-busch
In anticipation of the launch of the new film In The Heights, Warner Bros. Pictures, Alex Rodriguez, and Presidente joined forces to offers a $96,000 giveaway – the same amount as the winning lottery ticket that inspired the movie. Fans over the age of 21 can enter by uploading a photo to Facebook or Instagram that answers the question: “How will $96,000 change your life?”
“We are beyond thrilled to partner with Warner Bros and a film like ‘In the Heights’, that boldly celebrates Dominican and Hispanic culture,” said Alex Monroy, Senior Brand Director, Presidente at Anheuser-Busch. “As the beer of the Dominican Republic, this partnership gives us the opportunity to champion our brand birthplace but also the cultural identities and stories of many hispanic communities and Presidente drinkers stateside.”
The winner of the $96,000 giveaway will be selected by a small panel of judges, including Alex Rodriguez and Luis Miranda - the father of In The Heights creator, Lin-Manuel Miranda.
Image Credit: Warner Bros. Pictures
“We are beyond thrilled to partner with Warner Bros and a film like ‘In the Heights’, that boldly celebrates Dominican and Hispanic culture,” said Alex Monroy, Senior Brand Director, Presidente at Anheuser-Busch. “As the beer of the Dominican Republic, this partnership gives us the opportunity to champion our brand birthplace but also the cultural identities and stories of many hispanic communities and Presidente drinkers stateside.”
The winner of the $96,000 giveaway will be selected by a small panel of judges, including Alex Rodriguez and Luis Miranda - the father of In The Heights creator, Lin-Manuel Miranda.
Image Credit: Warner Bros. Pictures
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