The CHI x Barbie Hairstyling Tools Celebrate Malibu Barbie
Michael Hemsworth — June 18, 2021 — Marketing
References: chi & drugstorenews
The CHI x Barbie hairstyling tools are a new collaboration collection from the two brands that will provide consumers with a themed way to achieve a wide range of different hairstyles from home. The products within the collection include the Titanium Hairstyling Iron and the Barrel Deep Waver, which each feature distinct Barbie-themed branding that's reminiscent of yesteryear.
The CHI x Barbie hairstyling tools are launching to coincide with the 50th anniversary of Malibu Barbie, which hit the market back in 1971. The products thus maintain a retro style that are brightly hues and will help to reinforce daily grooming efforts as being a time to have a little fun. The tools are available for purchase directly from the brand and from Ulta.com.
The CHI x Barbie hairstyling tools are launching to coincide with the 50th anniversary of Malibu Barbie, which hit the market back in 1971. The products thus maintain a retro style that are brightly hues and will help to reinforce daily grooming efforts as being a time to have a little fun. The tools are available for purchase directly from the brand and from Ulta.com.
Trend Themes
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Themed Hair Styling Tools — The idea of creating hairstyling tools with a specific theme can attract buyers who are interested in that theme.
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Nostalgia-based Marketing — Brands can appeal to the consumers' nostalgia, which can help in enhancing consumer engagement and loyalty.
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Collaborative Product Line-ups — Collaborative product line-ups can be a way to differentiate brands in an overcrowded market and attract new customers.
Industry Implications
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Beauty Industry — Beauty industry can benefit from collaborating with iconic brands to attract consumers who are looking for unique and nostalgic products.
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Retail Industry — Retail industry can benefit from carrying exclusive and nostalgic products that are not sold in other stores.
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Marketing Industry — Marketing industry can benefit from promoting products that have a specific theme or are based on nostalgia to attract buyers who are interested in that theme.
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