The CHI x Barbie hairstyling tools are a new collaboration collection from the two brands that will provide consumers with a themed way to achieve a wide range of different hairstyles from home. The products within the collection include the Titanium Hairstyling Iron and the Barrel Deep Waver, which each feature distinct Barbie-themed branding that's reminiscent of yesteryear.
The CHI x Barbie hairstyling tools are launching to coincide with the 50th anniversary of Malibu Barbie, which hit the market back in 1971. The products thus maintain a retro style that are brightly hues and will help to reinforce daily grooming efforts as being a time to have a little fun. The tools are available for purchase directly from the brand and from Ulta.com.