Innovative Hair Tool Expansions

CHI® Has Expanded Its Acclaimed LAVA Line with Three New Tools

CHI® has expanded its acclaimed LAVA line with the introduction of three innovative hair tools — the CHI® LAVA PRO Turbo Hair Dryer, the CHI® LAVA MiniStyler, and the CHI® LAVA AirGlam Multi Styler. Each tool utilizes CHI® Ceramic and Volcanic Lava technology and aims to enhance the styling experience by minimizing heat damage. The brand claims its tools will help one achieve salon-quality results at home.

The CHI® LAVA AirGlam Multi Styler, for one, features five interchangeable attachments, allowing users to dry, curl, and volumize their hair efficiently while emitting a significant number of negative ions to reduce static. For those seeking portability, the CHI® LAVA MiniStyler offers compact styling capabilities without sacrificing performance. The CHI® LAVA PRO Turbo Hair Dryer, on the other hand, aims to provide an exceptional drying experience with powerful airflow and reduced noise levels.

Image Credit: CHI®

Multi-function Hair Tools
Hair tools with multiple attachments like the CHI® LAVA AirGlam allow users to achieve various styles efficiently, highlighting a growing multifunctional trend in personal grooming.
Portable Styling Devices
Compact devices such as the CHI® LAVA MiniStyler emphasize the importance of portability without compromising on performance, reflecting a significant shift towards convenience in hair care solutions.
Noise-reduction Technology
The inclusion of noise-reducing features in hair dryers like the CHI® LAVA PRO Turbo underscores the demand for quieter personal care appliances, which can enhance user comfort.

Where This Applies

Personal Care
Incorporating advanced technology such as Ceramic and Volcanic Lava in hair tools can drive innovation within the personal care industry, promoting less damaging hair styling options.
Consumer Electronics
The development of powerful yet quieter hair dryers illustrates a trend where electronics are increasingly focusing on user comfort and sophisticated performance.
Travel Accessories
Compact and high-performing styling tools like the CHI® LAVA MiniStyler cater to the growing market of travel accessories, where space efficiency and functionality are highly valued.
SCORE
5.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 65%
Freshness 35%