UGG and Lil Nas X teamed up for a Pride campaign that doesn't shy away from colors and textures, as it features the artist against a backdrop that's overflowing with balloons, glitter and flowers. Lil Nas X is outfitted in a purple outfit that reminds of Prince and tops off the look with a sparkling crown, gold jewelry and fuzzy rainbow slides. Actress Hari Ness is also featured in the campaign, which shows off other items like hoodies, shirts, socks and skirts.
The UGG Pride collection, currently available online, helps to support GLAAD with a portion of the sale from every rainbow slide.
This year, UGG and Pacific Pride Foundation reimagined a tradition with an inclusive PROUD Prom event that will happen virtually as a celebration of identity and love.