Yeezy Gap Cloud Jacket Has a Contemporary Amorphous Look
Josh Thompson-Persaud — June 11, 2021 — Pop Culture
References: gap & fastcompany
The Yeezy Gap Cloud Jacket is the inaugural item dropped in the highly anticipated Yeezy Gap collaboration that features designs from rap superstar Kanye West. The Yeezy Gap Cloud Jacket is a new take on the classic puffer jacket with an amorphous design that pops in its electric blue color. The jacket features Kanye West's streetwear style and signature branding with the YZY logo on the tag.
The Yeezy Gap Cloud Jacket, which sold out in seconds online, is the result of a 10-year deal between Kanye West and Gap. A lengthy PR campaign preceded its launch with teasers of the jacket appearing on buildings in New York, Chicago, and Los Angeles. Adding to the hype, the jacket was released on June 8th, Kanye West's birthday. The Yeezy Gap Cloud Jacket is available for preorder from the Gap website.
Image Credit: People
The Yeezy Gap Cloud Jacket, which sold out in seconds online, is the result of a 10-year deal between Kanye West and Gap. A lengthy PR campaign preceded its launch with teasers of the jacket appearing on buildings in New York, Chicago, and Los Angeles. Adding to the hype, the jacket was released on June 8th, Kanye West's birthday. The Yeezy Gap Cloud Jacket is available for preorder from the Gap website.
Image Credit: People
Trend Themes
1. Designer Celebrity Clothing Collabs - Collaborations between fashion designers and celebrities have gained traction, presenting an opportunity for disruptive innovation through unique and creative partnerships.
2. Streetwear Style - Streetwear fashion has influenced high-end fashion, creating innovative opportunities for market disruptors to bridge the gap and provide affordable options for the masses.
3. Pre-launch Marketing - Pre-launch marketing campaigns have the potential to build colossal hype for new products, presenting an opportunity for market disruptors to embrace alternative marketing strategies and create unique brand experiences.
Industry Implications
1. Fashion Industry - The fashion industry has seen an increase in the popularity of collaboration fashion collections, presenting an opportunity for disruptors to enter the market with innovative partnership opportunities.
2. Luxury Fashion Industry - Luxury fashion brands remain dominant in the market but streetwear style has created a new niche, providing opportunities for luxury brands to tap into new markets with streetwear collaborations.
3. Marketing Industry - The marketing industry has witnessed new potential in pre-launch marketing campaigns, presenting an opportunity for disruptors to leverage alternative marketing strategies that build a different kind of brand loyalty.
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