As Pride month winds down, Boy Smells continues to celebrate year-round with the launch of the Boy Smells Marble Fruit fragrance. The floral perfume is the latest addition to the brand's PRIDE Radiance Collection. To expand on the theme of Pride, a portion of the purchases of the Pride Collection will go towards the Trevor Project, a non-profit organization that performs crisis and suicide intervention with a focus on queer youth.
The Boy Smells Marble Fruit fragrance offers a sophisticated aromatic experience. The gender-neutral scent was developed by combining olfactory elements present in the PRIDE Radiance Collection, resulting in a multidimensional perfume. The Boy Smells Marble Fruit fragrance has a base of sandalwood, cedar, and ambrox with notes of pear, pink peppercorn, and nectarine alongside jasmine, magnolia, and rose centifolia.
Image Credit: Boy Smells
Key Themes Behind This Trend
- Expanding Pride Collections
- Businesses can continue to expand their Pride collections to celebrate and support the LGBTQ+ community year-round.
- Donating to Queer Youth Causes
- Companies can consider donating a portion of Pride collection sales to organizations like the Trevor Project that focus on crisis and suicide intervention for queer youth.
- Gender-neutral Fragrances
- Brands can develop more gender-neutral fragrances to appeal to a wider range of consumers and promote inclusivity.
Where This Applies
- Fragrance Industry
- The fragrance industry can incorporate Pride collections and donate to relevant organizations, as well as developing gender-neutral scents to expand their consumer base.
- Non-profit Organizations
- Non-profits like the Trevor Project can partner with businesses to raise awareness and support for their cause through Pride collections and other initiatives.
- Retail Industry
- Retailers can sell Pride collections and promote inclusivity by offering gender-neutral fragrances that appeal to a wider range of consumers.
