In 2020, Cheetos and Bad Bunny launched the Deja tu Huella campaign to share the impact of Hispanic culture and the pair's latest collaboration extends to the world of fashion thanks to adidas.
Cheetle iD, is a first-of-its-kind Cheetos x adidas e-commerce experience, and it gives fans the chance to access the merch first. The Cheetos x Bad Bunny Collection by adidas fuses Bad Bunny's signature style with Chester's classic orange "Cheetos Look."
Deja tu Huella, meaning "leave your mark," aims to inspire the next generation. With the Deja tu Huella Estudiante Fund, students in the United States and Puerto Rico have the chance to receive $50,000 in funds that can be used to fuel their dreams and education.