Vans x Disney teamed up to create a collection of footwear, apparel and accessories for adults, kids and toddlers that brings awareness to Global Tiger Day. Benefitting Project CAT, the tiger-inspired collaboration features photoreal prints of tigers and text that reads "Protect Tigers."
One of the most popular styles from the Vans x Disney collab is bound to be the orange slip-on style, exclusively for kids, that has a soft-texture upper, ears and tiger faces on both feet. Perfect for back-to-school season, the collab also includes colorful t-shirts and backpacks.
Project CAT is on a mission to conserve millions of acres of protected land across three countries to support future generations of jungle cats. With this collab, Vans and Discovery are donating $20,000 to support the worthy cause.
What's Driving This Trend
- Animal-themed Collaborations
- Brands can collaborate with wildlife organizations to create products that bring awareness to endangered species and donate proceeds to help conservation efforts.
- Eco-friendly Footwear
- Shoe companies can prioritize creating products from sustainable materials and support eco-focused charities to appeal to consumers who prioritize sustainability.
- Charitable Partnerships
- Companies can partner with non-profit organizations and donate proceeds from product sales to help fund their efforts to make a positive impact on issues they care about.
Who This Affects Most
- Fashion
- Fashion brands can team up with wildlife organizations to create collections that make an impact on important issues and incentivize consumers to shop for good causes.
- Footwear
- Shoe companies can make their products from eco-friendly and sustainable materials and donate proceeds to charity to appeal to conscious consumers who prioritize environmentally-friendly products.
- Conservation
- Non-profit organizations focused on conservation can partner with businesses to sell cause-related products where proceeds go towards conservation efforts.
