Fashion brand KENZO has released its latest anima-themed apparel collection called the 'Varsity Jungle.' The apparel collection contains styles of collegiate Americana and founder Kenzo Takada's love for nature. The 'Varsity Jungle' apparel collection will be included in Kenzo's Spring/Summer 2023 lineup.
The apparel collection was designed by KENZO's artistic director NIGO and consists of knitwear essentials, t-shirts, sweatshirts, denim jackets, denim frame skirts, cardigans, checkered socks, and more. The apparel collection also contains designs that feature graphics of elephants and tigers, which refers to Kenzo Takada's favorite animals. The elephant and tiger graphics are frequently displayed in the center of the apparel in vibrant colors and striking designs with the KENZO logo branding. Some apparel designs merely contain KENZO's "K" logo branding. The apparel collection is available for purchase.
Image Credit: Frank Lebon
Key Themes Behind This Trend
- Animal-themed Apparel Collections
- Fashion brands are releasing collections that feature animal-themed designs.
- Collegiate Americana-inspired Apparel
- Apparel collections are featuring styles inspired by traditional American collegiate fashion.
- Nature-inspired Apparel Design
- Fashion designers are incorporating elements of nature into their apparel collections.
Where This Applies
- Fashion Industry
- The fashion industry can explore opportunities to create apparel collections with animal-themed designs and elements of nature.
- Textile Industry
- The textile industry can innovate by developing new materials and fabrics for animal-themed apparel collections.
- Retail Industry
- Retailers can benefit by featuring animal-themed apparel collections in their stores, especially those inspired by traditional American collegiate fashion.
