The ASICS NFT Sunrise Red Collection introduces the footwear brand's first-ever digital footwear collection and it kicks off with an auction starting July 15th. The collection of virtual designs will help to support emerging digital artists via the funds raised and collectors have a new way to build or expand their assets.
In the 189-piece collection, there are nine different ASICS digital footwear products, including styles like the GEL-LYTE III, GEL-QUANTUM 360 and METARACER silhouettes. There are 20 NFTs per shoe, as well as an exclusive Gold Edition colorway for each model.
ASICS' venture into the creation of non-fungible tokens is supporting the new Digital Goods Artist-In-Residence Program, which will give emerging digital creators the chance to collaborate with the brand for future NFT releases.