Colorfully Designed Technical Garments

The A-Cold-Wall* Resort 2022 Capsule is Functional

The new A-Cold-Wall* Resort 2022 makes its way onto the runway with East London's financial district as its background. The designs are technical and made for function without compromising the visual. It is full of bright hues and asymmetrical designs are explored.

There are neutral palettes including black and gray as the base foundation of the pieces. To allow more contrast tonally, there are bright electric yellow, cool blue hues, and rusty tones to bring more life to the designs. One of the most notable items in the capsule is the tracksuit detailed in gray and yellow for a sporty and striking fashion statement. Another notable item is the blue denim set with a marbled visual design.

Image Credit: A-Cold-Wall*

Functional Fashion
Designing technical garments that are made for function without compromising the visual elements.
Asymmetrical Designs
Exploring the use of asymmetrical designs in technical clothing to bring more life to the overall design.
Bright Color Palettes
Incorporating bright hues and contrast tonally to add more visual interest to the overall design of technical garments.

Who This Affects Most

Fashion
There is opportunity for innovation in fashion for technical garments that prioritize function and visual design.
Athletic Apparel
The use of asymmetrical designs and bright color palettes in technical clothing can disrupt the athletic apparel industry, offering eye-catching and functional clothing for athletes.
Outdoor Gear
Functional fashion with asymmetrical designs and bright color palettes can disrupt the outdoor gear industry, offering technical clothing that is both functional and stylish for adventurers.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 43%
Freshness 10%