bareMinerals created a Virtual Villa that invites shoppers into a high-tech experience alongside clean beauty ambassador Hailey Bieber. The shoppable seaside setting gives virtual visitors the chance to click through the space to participate in interactive activities, browse the online store and make purchases from the D2C site.
The Virtual Villa kicks off the launch of the brand's liquid mineral foundation and concealer and within the rooms, guests will find discussions on products. There are also rooms that put a focus on sustainability with Scalamandre and DIY tutorials with Levi's.
Pre-pandemic, bareMinerals might have hosted an immersive pop-up experience, in-store beauty appointments or other kinds of events but this one offered a new way for the brand to expand its reach by connecting with consumers far and wide online.