Truly's Hotter in Person Bronze & Blur Cream boasts a silky texture and a formula that's beneficial for smoothing and tanning skin. The antioxidant-packed formula boasts not only a strawberry color but also berry ingredients, organic jojoba oil, pomegranate, ginseng and tea tree to brighten and boost radiance. Of all these ingredients, the brand calls out ginseng as a star that's useful for its anti-inflammatory properties, as well as its ability to reduce irritation, redness and swelling, while also enhancing the skin's elasticity.
With Vitamin C and AHAs from strawberries, the unique body cream creates a blurring effect. Over time, the product develops to create an even, healthy-looking glowing bronzed effect. When used daily, a deeper tan develops, all the while sharing skin-caring benefits.
Why This Trend Is Growing
- Bronzing Blurring Creams
- Innovative formulations that blur imperfections while providing a natural-looking tan have the potential to disrupt the traditional self-tanning market.
- Antioxidant Self-tanners
- Skin care-focused self-tanning products that incorporate antioxidant-rich ingredients could capitalize on the current wellness trend while providing sun-kissed skin.
- Multi-functional Skincare Products
- Combining skincare and self-tanning benefits is a growing trend that appeals to consumers seeking simplified beauty routines.
Industries Being Reshaped
- Beauty and Personal Care
- Incorporating skin care benefits into self-tanning products is an opportunity for companies to capitalize on the growing demand for multi-functional skincare products.
- Wellness
- Self-tanning products with added antioxidant benefits tap into the wellness trend and appeal to conscious consumers looking for beneficial beauty products.
- E-commerce
- The rise of e-commerce has made it easier for emerging beauty brands to enter the market and disrupt traditional industry players with innovative formulations and unique positioning.
