SoulTree in India Sets a Precedent as a Sustainable Flagship
Laura McQuarrie — February 26, 2021 — Art & Design
References: soultree.in & premiumbeautynews
Indian Ayurvedic beauty and wellness brand SoulTree opened the doors to its flagship location as a place for consumers to experience its skin, hair and makeup products, and do so in a completely sustainable way. The store sets itself apart as India’s first solar-powered beauty and wellness store, and the 600 square foot boutique was constructed of biodegradable materials, non-plastic fixtures and reclaimed wood with a zero-waste policy. At the store, staff are also outfitted in sustainable materials and 100% organic cotton to further support the brand's commitment to an organic, ethical and eco-friendly future.
Within the store, shoppers will find products like organic skincare, bath products, haircare and makeup made with natural ingredients.
Within the store, shoppers will find products like organic skincare, bath products, haircare and makeup made with natural ingredients.
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