Looma is helping to shoppers to make confident purchasing decisions thanks to its shopper education platform in Schnuck Markets. The at-shelf storytelling platform by the name of Loop recently launched at about 100 stores across the chain and it introduces shoppers to the real people behind the products. With short, human-centric videos played on smart tablets, shoppers can quickly get a sense if they resonate with the presented products or not.
Looma prides itself on a "people-first storytelling approach and proprietary point-of-decision optimization model aimed at making content both more authentic and more helpful to shoppers seeking transparency in their purchases." This in-store experience enhances discovery, education and immersion and it offers a memorable touchpoint for picking up new or favorite products in stores.