REAL Cookies from Get Real Foods Come in Three Flavors
Michael Hemsworth — August 7, 2021 — Marketing
References: realcookiesco & snackandbakery
The REAL Cookies are a premium snack from Get Real Foods that are formulated to offer consumers a free-from option that is made using real ingredients instead of unwanted or filler recipes. The cookies come in three flavor options including Chocolate Chip Cookies, Peanut, Butter Chocolate Chip Cookies and Lemon Blueberry Cookies. Each of cookies maintain a recipe that is Paleo-friendly, gluten-free, dairy free, vegan, Kosher and grain-free.
Co-Founder and CMO Lauren Berger explained the REAL Cookies further saying, "I crave cookies all the time, but as someone with my own food sensitivities, I always felt like there weren’t the right real options on the market that actually tasted good. Most companies use “stand-in” or “replacement” ingredients to fill the void of gluten. I knew we could create something with real ingredients that also tasted great.”
Co-Founder and CMO Lauren Berger explained the REAL Cookies further saying, "I crave cookies all the time, but as someone with my own food sensitivities, I always felt like there weren’t the right real options on the market that actually tasted good. Most companies use “stand-in” or “replacement” ingredients to fill the void of gluten. I knew we could create something with real ingredients that also tasted great.”
Trend Themes
1. Free-from Snacks - The rise of free-from snacks made with real ingredients presents an opportunity for the snack industry to create more inclusive and healthier offerings.
2. Paleo-friendly Foods - The popularity of paleo diets has created a demand for more paleo-friendly snacks and foods, leading to opportunities for innovative food companies to develop new products.
3. Alternative Ingredient Products - Consumers are increasingly seeking out snack options made with alternative ingredients, such as nut and grain-free cookies, presenting an opportunity for the food industry to innovate and expand product offerings.
Industry Implications
1. Snack Foods - The free-from and alternative ingredient trends in snacks presents an opportunity for companies to develop new products to cater to health-conscious and food-sensitive consumers.
2. Health Foods - The rise of paleo-friendly foods and free-from snacks highlights an opportunity for the health food industry to increase product diversity and availability for consumers seeking healthier options.
3. Gluten-free Foods - The demand for gluten-free options continues to grow, leading to an opportunity for food companies to expand their gluten-free offerings and cater to consumers with gluten intolerances or sensitivities.
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