Whataburger Partners with Academy Sports + Outdoors in a New Clothing Line
Francesca Mercurio — August 18, 2021 — Fashion
Whataburger and Academy Sports + Outdoors have joined forces in an all-new clothing line collaboration for men.
The new Magellan Outdoors x Whataburger offers breathable short-sleeve woven fishing shirts, long-sleeved crew shirts, boat shorts, and caps - perfect for an outdoorsy Texan summer. The line is available for a limited time and was designed for families to enjoy the outdoors while sporting fun new apparel.
The line will be available exclusively at Academy Sports + Outdoors, across its 106 locations in Texas. At the same time, other parts of the US can access the line online through Academy Sports + Outdoors. The designs are completed with bright and playful fishing cartoons and completed in Whataburger's signature orange color. This collaboration brings two Texan traditions together and is priced affordably.
Image Credit: Academy Sports + Outdoors
The new Magellan Outdoors x Whataburger offers breathable short-sleeve woven fishing shirts, long-sleeved crew shirts, boat shorts, and caps - perfect for an outdoorsy Texan summer. The line is available for a limited time and was designed for families to enjoy the outdoors while sporting fun new apparel.
The line will be available exclusively at Academy Sports + Outdoors, across its 106 locations in Texas. At the same time, other parts of the US can access the line online through Academy Sports + Outdoors. The designs are completed with bright and playful fishing cartoons and completed in Whataburger's signature orange color. This collaboration brings two Texan traditions together and is priced affordably.
Image Credit: Academy Sports + Outdoors
Trend Themes
1. Limited-time Collaborations - Brands can innovate by collaborating with other companies for a limited time to create unique products that cater to a certain niche, like the Magellan Outdoors x Whataburger apparel line.
2. Branded Apparel - Companies can create apparel lines that showcase their brand's identity and values, like Whataburger's playful and vibrant designs that reflect their brand's personality.
3. Location-based Marketing - Businesses can target specific geographic locations and tap into regional culture and preferences to create products that capture the essence of that area, like the Magellan Outdoors x Whataburger line that caters to Texans' love of the outdoors and fast food.
Industry Implications
1. Fast Food - Fast food chains can expand their brand by collaborating with other companies to create unique products that showcase their brand's values and personality, like Whataburger's apparel line.
2. Outdoor Retail - Outdoor clothing and gear retailers can target specific regions and cultures to create products that capture the lifestyle and preferences of that area, like the Magellan Outdoors x Whataburger collaboration line catering to Texans' love of the outdoors and fast food.
3. Limited-time Retail - Retail businesses can capitalize on consumers' fear of missing out by creating limited-time collaborations and product lines that cater to niche markets and build excitement around their brand, like the Magellan Outdoors x Whataburger apparel line at Academy Sports + Outdoors.
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