Riot Games announced an LCS x HBO partnership between the esports organization and the popular television network. This partnership will see the League of Legends Championship Series (LCS) feature promotional material for 'House of the Dragon,' the upcoming 'Game of Thrones' spinoff series on HBO. This promotional material will include in-game banners and content related to the television show, as well as aired trailers for House of the Dragon at LCS events.
The Head of Partnerships and Business Development at Riot Games stated that the company is excited for the new collaboration with HBO, continuing to state that the partnership is "complete with entitlement of Dragon Soul!" It is unclear if HBO will air trailers or games for Riot Games' LCS tournament.
Image Credit: Riot Games
Key Themes Behind This Trend
- Entertainment and Esports Crossover
- Opportunities to bridge the gap between entertainment and esports through promotional partnerships.
- In-game Advertising
- Trends in promoting external products in esports through in-game advertising.
- Cross-industry Marketing
- Opportunities for companies to brand and market across different industries through creative partnerships and collaborations.
Where This Applies
- Entertainment
- Trend of entertainment organizations recognizing esports as a lucrative crossover market for growth and marketing opportunities.
- Gaming & Esports
- Innovations in advertising products and creating partnerships as an avenue for revenue growth in esports.
- Marketing and Advertising
- Opportunities for marketers to think creatively about brand collaborations and partnerships in different industries, such as esports and entertainment.
