Business-Oriented Esports Deals

'League of Legends' World Champions DRX Partners with Wemade

South Korean esports organization DRX has partnered with Web3 game developers Wemade to explore new markets and potential business opportunities for the team. DRX recently won the League of Legends World Championships, making them the first play-in team to achieve this. DRX fields teams in VALORANT, Warcraft 3, and Tekken 7, in addition to League of Legends. DRX's VALORANT squad is among the strongest in Asia, so it makes sense that Riot Games announced the group as a partner team for VCT Pacific.

Despite announcing their agreement, the two businesses did not provide any other information about what exactly the alliance will entail. Other business partners of DRX include companies like Shinhan Bank, Red Bull, Logitech G, and HyperX.

Image Credit: DRX

Esports Partnerships
Businesses within the esports industry are partnering with each other to explore new markets and opportunities for growth.
Web3 Integration
Esports organizations are partnering with Web3 game developers to integrate blockchain technology and explore new models for monetization and sponsorship.
Cross-genre Teams
Esports organizations are expanding their reach by fielding teams in multiple games and genres.

Industries Being Reshaped

Gaming
Esports organizations are partnering with gaming companies to create new markets and revenue streams within the gaming industry.
Financial Services
Esports organizations are partnering with banks and financial services firms to provide banking and financial management services to players and fans.
Consumer Electronics
Esports organizations are partnering with consumer electronics companies to provide cutting-edge technology and equipment for players and fans alike.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 16%
Freshness 15%

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