HyperX, a leading gaming product developer, has extended its global partnership with Riot Games for the Valorant Champions Tour (VCT), a competitive circuit for the popular first-person shooter game. HyperX will remain the official partner for gaming peripherals including keyboards, mice, and mouse pads for the VCT until at least 2024.
The partnership was first established in 2021 as HyperX became one of the founding partners of the VCT. The collaboration aims to provide high-quality gaming peripherals and experiences for both professional and amateur players of Valorant.
Valorant is one of the fastest-growing esports in the world, with over 14 million monthly active players as of June 2021. The VCT features regional and global tournaments that culminate in the Valorant Champions event at the end of each year. The VCT also supports grassroots initiatives such as VCT Game Changers, a program that creates opportunities for women and other marginalized genders in Valorant esports.
HyperX and Riot Games share a common vision of elevating esports and gaming culture. Through their extended partnership, they hope to enhance the performance and enjoyment of Valorant players and fans around the world.
Image Credit: HyperX
What Makes This Trend Stand Out
- Esports Peripheral Partnerships
- The growth of esports presents opportunities for peripheral companies to partner with game developers, offering high-quality gaming experiences for both amateurs and professionals.
- Competitive Gaming Circuits
- The expansion of competitive gaming circuits like the Valorant Champions Tour creates opportunities for sponsorships and partnerships with gaming product developers looking to increase awareness and drive sales.
- Diversity and Inclusion in Esports
- Initiatives like VCT Game Changers present opportunities for companies to invest in diversity and inclusion efforts, creating opportunities for underrepresented groups in the esports industry.
Sectors Adopting This
- Gaming Peripherals
- Companies in the gaming peripherals industry can form partnerships with game developers to offer high-quality products that enhance the gaming experience for players.
- Esports
- As the esports industry continues to grow, there are opportunities for companies to sponsor events and players, promoting their brand visibility among an increasingly engaged global audience.
- Diversity and Inclusion
- Companies that invest in diversity and inclusion efforts have the opportunity to create more inclusive esports communities and reach previously untapped markets of gamers.
