'XSET,' the North American esports organization that recently closed a $15 million USD round of funding, announced a new official partnership with Ganga, a renowned Spanish tattoo artist. The partnership will involve merchandise designed by the artist, in addition to new in-person experiences delivered by the company and the artist.
XSET will establish gaming rooms at Ganga's tattoo studios that are prevalent across Los Angeles and Murcia. This provides Ganga fans with new experiences as they can enjoy premium esports-level gaming experiences while attending the tattoo studio. As for the merchandise, XSET stated that there are currently three planned merchandise drops that involve gaming accessories, apparel, and more.
Lastly, Ganga will collaborate with XSET on the production of several video-form content pieces that will be uploaded to social media channels for both companies.
Image Credit: XSET
Key Themes Behind This Trend
- Esports-artist Collaborations
- Esports organizations are partnering with artists to produce unique merchandise, in-person experiences, and social media content pieces.
- In-person Esports Experiences
- Esports organizations are increasingly offering in-person gaming experiences to their audiences.
- Gaming-merchandise Collaborations
- Esports organizations are partnering with artists and designers to create unique gaming merchandise.
Where This Applies
- Esports
- Esports companies can partner with artists and designers to offer unique experiences and merchandise to their audiences.
- Tattoo
- Tattoo studios can collaborate with esports organizations to provide in-person gaming experiences to their customers.
- Fashion
- Fashion companies can partner with esports organizations and artists to create unique gaming apparel and accessories.
